New business model needed to create privacy

Howard Rheingold told NPR this morning that current college students are the first generation of folks who will not get jobs or get into graduate school because of their Facebook postings. This paradox creates the prime opportunity for new social networking businesses to come in and fill the gaps. If Facebook won’t offer less complex tools to keep your mother or your future boss from seeing your partying pics, then somebody else will.

But here’s the problem: The State Department can’t keep Wikileaks from spreading its or any other nation’s secrets so why do we expect a business which makes it money on sharing our personal information to come up with a tool that let’s us maintain our privacy. Sissela Bok describes our need to have control over our own information as both ethical and psychological. Yes, the need for privacy is there but the business model still isn’t evident.

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